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Crytek's Demo Doubts

Develop quotes Crytek CEO Cevat Yerli saying he's not sure there will be a Crysis 2 demo, and expressing skepticism about the future of free game demos everywhere. "Thatís something we need to think about, because we havenít fully decided on this yet," he said. "But whether we do have a demo or not, do I think companies need to release so many demos? I think that weíll see more and more games not carrying a demo in the future, because it becomes prohibitively expensive." Crytek's publisher EA recently revealed they are contemplating prerelease paid DLC, which sounds like paid-for demos, and Yerli suggests this is an effort at improving the industry, rather than EA's bottom line. "I think EAís strategy is interesting, overall. The thing is, every time we see a publisher doing something to improve the industry, making things more commercially viable and actually increasing the market, people instantly think this is only some money-hungry ploy," he tells them. "Really, what this is, is an attempt to salvage a problem. The industry is still losing a lot of money to piracy as the market becomes more online-based. So itís encouraging to see strategies outlined to combat this."

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