VG247 quotes Splinter Cell: Conviction creative director Max Béland saying Ubisoft's PC DRM, which requires a constant internet connection, is "vital" to their business. He said: "We consider that protecting our PC games is vital to our business, and will allow us to continue investing in the development of creative and innovative games on the PC platform." This is excerpted from a full interview with Béland, which is accompanied by the first 20 minutes of Splinter Cell: Conviction in video.
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