Reliance Big Entertainment has purchased a 50% stake in independent British developer Codemasters, which will operate under Reliance's Zapak Digital Entertainment division, described as India's largest gaming company. "The opportunities arising from this partnership are truly exciting. This is great news for our development and publishing teams," says Codemasters CEO Rod Cousens. "Reliance and Zapak have immense resources and will help us realize the full potential of our game coding and online excellence across so many platforms, and especially in the world's fastest growing markets. The future of Codemasters has never looked brighter. It's a whole new game!" Says Zapak CEO Rohit Sharma: "We are excited to partner with Codemasters and believe its very strong technology, development and distribution presence will complement our global gaming portfolio."