Blizzard announces BlizzCon 2010, saying this year's installment in the Blizzard-specific gaming convention will be held at the Anaheim Convention Center in Anaheim, CA on Friday, October 22 and Saturday, October 23, 2010. Pricing details and when tickets will go on sale will be revealed soon, which will be key for prospective attendees, since the show annually sells out almost instantly. "BlizzCon offers us a great opportunity to meet with our players and share our enthusiasm for gaming with one of the most passionate communities in the world," said Mike Morhaime, CEO of Blizzard Entertainment. "We’re looking forward to providing another great show filled with entertainment, competition, and the latest information about Blizzard Entertainment games."