Activision CEO Bobby Kotick says he thought $7 million USD was an "insane" price for Blizzard Entertainment when Davidson & Associates purchased Blizzard back in 1995. He describes a conversation at an dinner with Davidson & Associates where his reaction was: "Are you out of your minds? They’re like a contract developer! They have Warcraft but what else do they have? You paid SEVEN million! That’s insane!" 12 years later Activision and Blizzard merged in a deal reportedly worth $18.8 billion USD.