Ubisoft CEO Guillemot Explains What Went Wrong With Avatar on Gamasutra hears from Ubisoft CEO Yves Guillemot about why Avatar: The Game's sales gave them the blues, even though the movie has earned a gazillion dollars at the box office. Guillemot blames timing, saying that they were crossed up by the movie's December launch, saying: "We thought the game would continue to sell after the new year, but instead the game followed a more typical post-holiday declining sales curve." Thanks Joker961.