1C's international publishing director Darryl Still accuses retail of failing to support boxed PC games in statements posted on MCV. "There is still demand, but retail is forcing PC games out. Digital is fantastic, and we’re very pleased with it. But it is not us as the developers and publishers driving products to digital – it is because the options for the PC at retail are so limited," says Still. "It is extra strange because there is a much better margin on PC games. The industry should be embracing PC more enthusiastically." He expresses the opinion that the PC marketplace will be completely digital sooner than most estimates, saying he expects the transition to be complete within a year: "Q1 2011 is my estimate as to when PC games will be sold completely via digital. I have seen the predictions that by 2013 more than 50 per cent of our revenues will be earned digitally. But if the PC games market has to wait until 2013 then we are all in trouble." This is in contrast to a report on GamesIndustry.biz that says 79% of handheld, PC, Mac, and mobile sales in Q3 2009 were physical media.