A post to Cliffski's Blog
has an interesting outlook from the Positech developer on game development (among other things), describing "eat your own dog food" as a maxim that means use your own product: "I play my games a bit, not enough tbh, although that primarily a lack of time. I’m going to set aside a few hours today to just play through some challenges. I have found so many bugs, and had so many ideas, post-release, just from experiencing my own games with the mindset of an end user. If you are an indie dev, and there is something, anything, no matter how small that disappoints, bugs or annoys you about your game, then fix it. Fix it now."