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Lionhead’s Master Plan
on CheckOut.Com alludes to the recent "engine wars" dispute,
describing the method of game production at Peter Molyneux's Lionhead Studios as
a third alternative to creating or licensing game engine technology, making the
analogy to the old "studio system" of movie production. The method
actually sounds like a more full-featured version of a traditional licensing
agreement, but maybe there are unmentioned provisions for sleeping with studio
executives or something.
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