Funcom announces they've established SweetRobot, a new subsidiary focused on casual massively multiplayer online games. Their debut project is Pets Vs. Monsters, a subscription free game aimed at a youth audience that will enter open beta testing later this month. "SweetRobot will be focusing on publishing games outside the traditional high-end MMO-segment which Funcom has been focusing on the last years," says Funcom CEO Trond Arne Aas. "This will allow us to explore new market opportunities that differ from what we have been doing before while still retaining Funcom's familiar profile. This definitely marks a new and exciting direction for us."