VentureBeat reports that Smith & Tinker has laid off about 30% of its workforce, approximated as 15 of a staff of 50 at the web-based toy maker formed by FASA founder Jordan Weisman. They have a statement from the company that reads in part: "As many startups do, we staffed aggressively early on to meet deadlines for launching our product online and at retail this year. These layoffs are needed to bring our organization to a healthy operational size for the remainder of this year and 2010."