GamesIndustry.biz has sort of a man-bites-dog story, reporting that developer RedLynx leaked their own game Trials to torrent sites on the day of its release as an unusual bit of guerilla promotion. The version they uploaded was missing one major component, support for leaderboards, as their hope was that users of the "pirated" version would enjoy the game enough to "upgrade" to the retail version of the game. They offer the following quote made by RedLynx CEO Tero Virtala at a panel discussion: "Piracy is here, so how can we take advantage of that? What we did actually, on day one, we put that game immediately on all the torrent networks ourselves," revealed Virtala. "That game relies really heavily on the server side – the leaderboards are the soul of the game. I don't know if it's helped, I'd assume so because even though the version that we put on the torrent networks wasn't the full version, it's the version of the game without the actual soul, without the leaderboards to play against other players."