Listening with Both Ears on the BioWare Blog has an in-house Q&A about Dragon Age: Journeys, the flash tie-in with Dragon Age: Origins BioWare's upcoming RPG. One answer explains how Journey will allow you to earn in-game items for Origins:

This is one of the things I am most excited about, and I’m pretty sure that you will be too. By completing certain accomplishments in Journeys, you can unlock 3 items for use when you purchase a copy of Dragon Age: Origins for the PC, Xbox 360 or PS3. By playing DAJ while signed in with your EA account, these items will automatically be added to your inventory in DA:O when you sign in with that same account. These entitlements work across all three platforms.