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DDO Cashes in on Free Play

Dungeons and Dragons Online: behold the power of free on Ars Technica hears from Fernando Paiz, Executive Producer on Dungeons & Dragons Online: Eberron Unlimited, Turbine's MMORPG, learning of how successful the game's switch to a subscription-free model has been. While it is not surprising to hear that the game's population has dramatically increased since mandatory subscription fees were dropped, Fernando also says that since the game has gone free-to-play they have seen a 40% increase in subscriptions now that they're optional. Thanks Mike Martinez.

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