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D2D On Digital Sales Charts

The Direct2 Drive interview on MCV talks with Direct2Drive marketing boss "Clean" Rich Keen about the state of their digital distribution network. Topics include their growth, competing with Steam, and their desire to see a digital sales chart, saying they've had discussions about this, but one of the big obstacles to this is retailer privacy: "One of the big negative comments we get when discussing a digital chart with others, is that retailers don’t want to release their market share. But there’s no need for that secrecy – it’s a group figure we think people are interesting in, across all portals, not individual sales data."

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