The Entertainment Consumers Association (ECA) announces a "Gamers for Digital Rights" initiative to inform gamers and advocate for them in sticky issues such as "digital content distribution, license agreements, virtual property and video game piracy." Word is: "This group, Gamers for Digital Rights, strives to get the information out to consumers on the ins and outs of content protection: what exactly is intellectual property; what rights do creators and publishers have; and most importantly, what rights do we gamers have." Their website offers an overview and points the way to the Gamers for Digital Rights Facebook Group and where to Write the FTC about DRM and EULAs. The announcement has further details on how this looks to deal with DRM:

“Digital rights are an extremely important and timely subject for everyone who buys and enjoys entertainment, but especially for those who purchase and play video games,” said ECA Vice President and General Counsel, Jennifer Mercurio. “With Gamers for Digital Rights, our goal is to educate consumers about their rights, as well as the copyright and trademark laws associated with such technologies, and then work to open a dialogue between software publishers, developers and gamers.”

In forming Gamers for Digital Rights and becoming more active in a wide variety of DRM issues, the ECA has recently hired Robert L. Hunter, IV (“Beau”) as their Digital Rights Consultant. In his new role, Mr. Hunter will head up the ECA’s efforts on related outreach and educational programs for the Government Affairs team. Mr. Hunter also currently serves as the President of Global Intellectual Property Securities, a consulting firm dedicated to helping multinational clients develop IP education and enforcement programs. Previously, he was the Director of Strategic Operations and Development for IPSA International, as well as Manager for IP Enforcement with the Entertainment Software Association (ESA), the trade association that represents video game publishers.