Activision Blizzard announces a delay to Blur, stating the multi-platform racing game is now due at the starting grid in 2010, saying the delay is to allow more time to enhance the game's "innovative and distinctive" online multiplayer support. "We are committed to making Blur a great new racing franchise, and we are very encouraged by the game's design," says Mike Griffith, President and CEO, Activision Publishing. "The additional time will allow the studio to fully optimize the vision they set out to create for Blur including a distinctive and groundbreaking multiplayer mode that will appeal to a broad audience."