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An Advert for In-Game
Violence on Technology Review discusses the results of some research
suggesting that violent content in video games may help aid retention of the
messages from in-game ads. The study involved two different versions of a simple
racing game, and it seems players better recalled the ads in the more violent
version: "Those who played a violent version of the game, where the goal was to
run down pedestrians, resulting in a blood-splattered screen, demonstrated
significantly better recall of advertised brands than those who played the
regular version. The researchers presented their work at the International
Conference on Entertainment Computing last year." Thanks Mike Martinez and
Slashdot.
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