An Advert for In-Game Violence on Technology Review discusses the results of some research suggesting that violent content in video games may help aid retention of the messages from in-game ads. The study involved two different versions of a simple racing game, and it seems players better recalled the ads in the more violent version: "Those who played a violent version of the game, where the goal was to run down pedestrians, resulting in a blood-splattered screen, demonstrated significantly better recall of advertised brands than those who played the regular version. The researchers presented their work at the International Conference on Entertainment Computing last year." Thanks Mike Martinez and Slashdot.