Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
User Settings
LAN Parties
Upcoming one-time events:

Regularly scheduled events

EA: Marketing = 66-75% of a Game's Budget

EA’s chief creative officer describes game industry’s re-engineering on VentureBeat is an article offering EA chief creative officer Rich Hilleman's outlook on "re-engineering" their business in the changing video game market to appeal to a broader and less hardcore market. The article goes into detail on what EA is doing to capitalize on this trend, and IndustryGamers highlights Hilleman's comment that they expect to see further interim console changes, referring to the Xbox 560 and a PlayStation 3.5 before a true next generation cycle. The part we are especially fascinated by is the description of what portion of a game's budget is devoted to marketing, saying: "EA now typically spends two or three times as much on marketing and advertising as it does on developing a game."

Email Digg Facebook Twitter   Share More    


   Current Headlines
Watch Dogs 2 Trailer
SAG-AFTRA Picketing EA Today
U.K. Sales Charts
Morning Patches
Gatherings & Competitions
Morning Interviews
Morning Previews
Morning Consolidation
Morning Mobilization
Morning Metaverse
Morning Tech Bits
Morning Legal Briefs
Hardware Reviews
Out of the Blue
Sky Break Released
Steam Top 10
Sunday Crowdfunding Roundup
Sunday Patches
On Sale



Blue's News logo