There will not be a demo before the launch of Borderlands, though a demo may still follow the release of Gearbox's upcoming role-playing shooter. This comes from Joystiq, who learned this from a 2K rep, who told them: "Everyone is really, really focusing on getting the game done for release ... that's not to say there will never be a demo, just not before launch." This jibes with a comment they attribute to Randy Pitchford's GamesCom presentation, as he says he hopes people will be drawn to the game through solid word of mouth. Also, Eurogamer has comments from Pitchford about DLC, who says "people are going to be surprised when they find out how quickly we're coming, and with what content we're coming", though they are also planning on evaluating what players want to seem more of. "But we do have some plans for the initial stuff already in motion, and I'll be announcing that soon," he adds.