This press release announces plans to launch a print magazine devoted to World of Warcraft, Blizzard's MMORPG. With the general shift from print to online underway, this seems an odd move, especially for an online game, and a $40.00 subscription fee for four quarterly issues seems like a tough sell in any case. Ars Technica talks to the folks behind this project to explore these issues, discussing how the magazine is to be marketed directly at players and issues will be printed on demand.