Computer and Video Games reports that Eidos plans to offer a downloadable version of Championship Manager 2010 and will allow customers to choose their own price for the game, similar to Radiohead's promotion for their most recent album. Here's word on the plan, which apparently is valid until the day before the game's official release:

The 'pay what you want' promotion will run until midnight on September 10 - from which point users will be able to download their game purchase directly from www.championshipmanager.co.uk," says Eidos. "All fans need to pay is a £2.50 transaction fee plus any additional amount of their choice, starting from just a PENNY before the game will be available for full price from all good retailers. "