Digital Foundry - Media Manipulation: the "Bullshot" phenomenon.
The usual process is to capture an in-game scene then internally re-render it at a higher resolution, then scale down. It's still a game-engine shot, and it's usually supplied at the game's actual resolution, but it looks more natural, less artificial and blocky: good for making your games look decent in the press of the era, and with a change of camera perspective, and some additional effects, the game visuals themselves can be blown up large for full-page artwork, packshots and marketing use. To this day, the basic principles have not really changed much at all, we just get to see more interesting variations of the technique at work. The real difference these days is in the fact that seemingly everyone is perfectly happy to release screenshots and sometimes even complete video trailers, that sometimes feature very little actual gameplay.

GameTopius - Why "Casual" and "Hardcore" are already obsolete.
The underlying problem in this whole labeling issue is that you simply cannot lump people into such strict groups and expect that everyone will figure out who belongs on what side. No matter what we do, labels will never go away, so should we not at least try to find something that is much broader so that we, or at least marketing, won’t be constantly insulting their demographics?