There's a Borderlands interview on PC Games Hardware also talking with Gearbox CEO, Randy "DuvalMagic" Pitchford about Borderlands, focusing on the graphics in the upcoming shooter/RPG. Randy declines to use the phrase Cel-Shading, referring to the game's "unique Concept Art Style look," and he explains why the PC will offer the best visuals of their target platforms by a full one percent: "Although the source content for each version of the game is largely identical (with very few exceptions), the image rendered for each platform is specific to the hardware's capability on that platform. The high-end PC version will feature the crispest image possible. Higher fidelity rendering of the content (including high resolution materials) is just one obvious advantage the PC version will have in terms of image quality. Having said that, both the Xbox 360 and the PlayStation 3 are capable of rendering the game in high definition to a fidelity where 99% (guessing here - I haven't done an actual study) of the general population would not substantially notice or feel the quality difference between the platforms."