GameSetWatch - On The Casual-Core Game Development Divide.
Right now we have no embassies and we have no envoys to the strictly casual world. There were a handful of guys from Bioware and a few of the local Games for Windows crew in attendance this last week at Casual Connect, other than that almost all of the tags came from strictly casual game companies. Almost every major developer I know of could have learnt something from that conference. Does this mean that everyone needs to send somebody to conferences like Casual Connect? No, but every AAA studio should have somebody in the office who has a good contact at PopCap or Zynga or WildTangent. They’ll be a day when you’ll be wanting it.