GameSpot narrows the release date for Borderlands to October 20 in North America and October 23 in the UK, Europe, and other territories, jibing with recent indications Gearbox's post-apocalyptic action/RPG would be out in October. "I don't think we have to be afraid of competition or shy of what's out there," 2K Games president Christoph Hartmann tells them in an interview. "I think this holiday season is a little bit lighter in triple-A games than last year. It's actually a good holiday to put something out.…There's always risk and opportunity. The risk is you have a hard time standing out against established IP. The opportunity is you have a lot of traffic here and it can be a much bigger product at retail than it would be otherwise."