GamesIndustry.biz quotes GfK Chart-Track director Dorian Bloch predicting that digital downloads via Steam, Direct2Drive, Metaboli, and similar services will generate over $1 billion (with a "B") in sales by the end of this year. This supports a general sentiment that PC gaming is underreported in sales charts, and to that end, Dorian says they are eager to present such data, but will need a wider group of publishers to provide digital sales figures to be accurate. He uses the Football Manager series as an example: "Sega has been asking us, 'when can we include our Football Manager sales in our charts?' We'd like to include them, but I can't just include one publisher's sales, I need a balanced approach for doing that."