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The SEO release
Jan 20, 2010, 06:52
1.
The SEO release Jan 20, 2010, 06:52
Jan 20, 2010, 06:52
 
The "SEO release" is now online, representing about a month of work. This code release is aimed at optimizing relevant parts of the site for search engines. Changes include:

  • all single-story and article links now have a new format that includes the story/article title as part of the URL
  • these URLs are used consistently throughout the site
  • external links using the old cgi-bin format are redirected to the new URLs via Apache Rewrite rules
  • all single-story and article pages contain a canonical link tag to indicate the preferred URL for the page
  • www.bluesnews.com is the canonical domain for the site, and bluesnews.com redirects to that (implemented a little while ago)
  • all pages now contain a meta description tag for search engine robots
  • on single-story pages our old email input form to share a story, as well as the old Addthis widget, are superseded by the new Addthis Toolbox; this allows for easy submission of the story to 200+ sites and services, and for emailing it to a friend/colleague of course
  • the Addthis Toolbox and buttons are customized into the Blue's News color scheme
  • the goal is to eventually include the Addthis Toolbox on the frontpage and news archive pages too, once we've worked out the layout kinks
  • single-story pages now contain the Related Links widget from Google, showing a short list of links and search queries that are (possibly ) related to the pertaining story
  • stories on the frontpage and (bi-)daily news archive pages no longer include the (redundant) date in their headers, just the timestamp; single-story pages still show both
  • single-story pages now include a button to go to the corresponding news archive page for that day

Cheers!
-- Frans
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