Why did it switch over to 360? Well, for one, it'll make more money there and that's very important to all parties involved. The development was sucking cash and the game needs to come out. This is less "let's screw over PC users" and more "well, we can rush it to the 360 and sell X amount while pissing off 1/5X, rush it to the PC and sell X/5 amount while pissing off 5X, keep it in development longer and piss fans off all of the above, or cut parts and push it out sooner for both, also probably pissing off all of the above."
I don't think it's an issue of rushing the game at all. Microsoft could very easily get a small team to work on the PC version while Remedy continues working on the 360 version. If 2K, Ubisoft, EA and pretty much every other publisher can do it, Microsoft sure as hell can do it too. A consecutive 360/PC really isn't that hard to do. No, it's far more likely that Microsoft wants people to think this is a 360 exclusive, just like they want everyone to think Splinter Cell Conviction and L4D2 are 360 exclusives. They make no mention of the PC versions ever. Microsoft probably won't even announce the PC version of Alan Wake until a year after the 360 version is released. I'm fine with Alan Wake being released on 360 and I'm even able to accept that it's now the lead SKU. What I can't tolerate is the bullshit MS will inevitably pull by delaying the PC version in an effort to push the 360. Do they stand to make more money from the 360? Sure. Except I don't care. I'm a PC gamer. A game that was originally a PC game is now being delayed, perhaps even canceled, thanks to Microsoft.
For the record - the Max Payne franchise has sold 7 million units. Max Payne was released for PC, Mac, Gameboy, PS2, Xbox. Max Payne 2 was released for PC, PS2, Xbox. Max Payne 1 for the PS2 sold 2 million copies. I'd think it's probably safe to guess that more than half of Remedy's sales in the past have been on the console.
Really? I don't think it's safe to say that at all. The console ports of MP1 and 2 were pretty lousy and they came out after
the PC releases. Everybody knows how delayed ports sell compared to the original releases. I don't think Remedy had anything to do with the Gameboy version either. If the PS2 version of Max Payne did actually sell 2 million copies, the Xbox probably sold a lot less because PS2 had a much, much larger install base than the Xbox. Given these considerations, I think it's much safer to say that more than half of Remedy's sales in the past have been on the PC.