On the WoW Business Model

Blizzard's Tom Chilton on the future of WoW on VideoGamer.com discusses the future of World of Warcraft (thanks Joystiq). They ask about the business model for Blizzard's MMORPG, and Tom does not rule out the possibility that the game could eventually evolve to use a subscription-free model with microtransaction support, though this would be way down the road:
I certainly think it's possible that we could do some kind of micro-transaction stuff. Whether or not World of Warcraft ever goes the direction of, I guess like Anarchy Online has gone the direction of going free-to-play with micro-transactions. Whether we ever shift to a free-to-play model is really too hard to say at this point. Anything I say now could easily five years from now end up seeming like, oh my gosh, that was an incredibly dumb thing to say, how naive!
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10.
 
Re: On the WoW Business Model
Jul 7, 2009, 15:14
Kxmode
 
10.
Re: On the WoW Business Model Jul 7, 2009, 15:14
Jul 7, 2009, 15:14
 Kxmode
 
Micro-transactions.

Can't find a guild to run heroic raids? Have all your PUG encounters been epic fails? But you'd like to obtain that epic piece of loot? Introducing World of Warcraft® Micro-Buys! Now for a nominal fee you can own those items you've craved.

I see this as being popular with the casual crowd who would like to get said epics but may not have the time to get them. This would, of course, destroy the game... causing it to implode on itself. I'd imagine most of you would like to see this occur. So you should support WOW Micro-transactions (if you want to see its demise).

"Hard times create strong men. Strong men create good times. Good times create weak men. And, weak men create hard times." - Those Who Remain by G. Michael Hopf
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9.
 
Re: On the WoW Business Model
Jul 6, 2009, 15:54
9.
Re: On the WoW Business Model Jul 6, 2009, 15:54
Jul 6, 2009, 15:54
 
You are number 97 in a queue of 99 for an instance of Icecrown Citadel. Can't stand the wait? Buy a one-time queuejumper ticket from the micropayments catalogue and get right into the action!

Were almost there now. Not a week goes by when we arrange a raid of some sort and get "Additional instances cannot be launched. Please try again later". If they cant actually support the amount of players they have now on a subscription without queues and full servers, what will they be like when its free ?
8.
 
Re: On the WoW Business Model
Jul 6, 2009, 14:15
8.
Re: On the WoW Business Model Jul 6, 2009, 14:15
Jul 6, 2009, 14:15
 
When did Anarchy Online get micro transactions? Last time I played it, the base game and first expansion were free to play but the latter expansions still required a subscription.

It‘s not a bad solution for an aging MMO with deserted servers, though I can’t imagine Warcraft needing to go that route anytime soon.

7.
 
Re: On the WoW Business Model
Jul 6, 2009, 13:41
7.
Re: On the WoW Business Model Jul 6, 2009, 13:41
Jul 6, 2009, 13:41
 
THE FOLLOWING INSTANCED ENCOUNTER IS BROUGHT TO YOU BY THE NEW GM GUZZLER, THE BK QUAD-BROILER, GLADE AIR FRESHENER USB PLUG-IN, AND CITIBANK...REMEMBER, CITIBANK IS THE HEROES DESTINATION FOR MICRO-TRANSACTIONS!
I think you're confusing micro-transactions with in game advertising...for some bizarrely unknown reason.
6.
 
Re: On the WoW Business Model
Jul 6, 2009, 13:27
6.
Re: On the WoW Business Model Jul 6, 2009, 13:27
Jul 6, 2009, 13:27
 
When you think about it moving to a microtransaction system is the best way to end an MMO. When the game ceases to be a priority for the development/support team, and the influx of new players begins to dwindle, charging a flat monthly rate just doesn't make sense any more.

Of course like has been said this scenario probably won't happen with WoW for another few years, at least until a while after their next-gen MMO is live.
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5.
 
Re: On the WoW Business Model
Jul 6, 2009, 13:07
5.
Re: On the WoW Business Model Jul 6, 2009, 13:07
Jul 6, 2009, 13:07
 
You are number 97 in a queue of 99 for an instance of Icecrown Citadel. Can't stand the wait? Buy a one-time queuejumper ticket from the micropayments catalogue and get right into the action!
4.
 
Re: On the WoW Business Model
Jul 6, 2009, 12:48
4.
Re: On the WoW Business Model Jul 6, 2009, 12:48
Jul 6, 2009, 12:48
 
Oh, I think they will go with micro-transactions. On top of the monthly subscription, I mean.

Heck, look at how much money Blizzard already charges for a copy and paste (and does not even make it cover the full account, but just one specific character.)
Maybe a per-post fee? An off-hours GM request? Capped logins? Mail charge?
Not liking the approach to tier 9,
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3.
 
Re: On the WoW Business Model
Jul 6, 2009, 12:32
3.
Re: On the WoW Business Model Jul 6, 2009, 12:32
Jul 6, 2009, 12:32
 
THE FOLLOWING INSTANCED ENCOUNTER IS BROUGHT TO YOU BY THE NEW GM GUZZLER, THE BK QUAD-BROILER, GLADE AIR FRESHENER USB PLUG-IN, AND CITIBANK...REMEMBER, CITIBANK IS THE HEROES DESTINATION FOR MICRO-TRANSACTIONS!

^m^
2.
 
Re: On the WoW Business Model
Jul 6, 2009, 12:22
2.
Re: On the WoW Business Model Jul 6, 2009, 12:22
Jul 6, 2009, 12:22
 
This would happen AFTER they release their next MMO.
1.
 
Re: On the WoW Business Model
Jul 6, 2009, 12:11
1.
Re: On the WoW Business Model Jul 6, 2009, 12:11
Jul 6, 2009, 12:11
 
Yeah right. You guys think you can make so much money off microtransactions that you're just going to forego the 150 million dollars you now get EACH MONTH.

I guess if everyone buys 17000 items each month or so?

Rolleyes

Creston
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