Id imagine so. What will hold most back (self including) is iracing's pricing policy though.
$19 a month, right now i don't want 'another' bill coming out each month.
Happy though that EA have let it finaly go, to figure out why, look to that interview a few months back where they said they made boat loads more cash from the kiddie nascar racing game they flung up on the console download networks, far exceeding what they made on nascar 09.
Ea for you, all about the money:)