I've tried LoTR twice, once in beta and then again the Trial before MoM came out. Just seemed like every other MMO to me. In fact, the "boring ass fedex/kill x/fetch x quest system." seemed to be no different in LoTR than it is in WoW.
One of the reasons I play WoW, and keep coming back to WoW is that just about every time I play I see something implemented with Blizzards form of humor, which I love.
ie: the other day I did the quest "According to my calculations..." with the NPC "Harrison Jones". The NPC of course looked like a Warcraft version of Indiana Jones and the quest ended facing off against a big Cobra...to which the NPC says something like, 'oh no...not a snake'.
It's old, but I still get a chuckle whenever I see "The One Ring" +1 to all stats.
There are hundreds if not thousands of examples in the game of this.