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Stardock's DRM Goo

Stardock unveils their promised plans for Game Object Obfuscation (Goo), a system they feel is a more elegant alternative to current Digital Rights Management, especially for downloaded games. Goo will be part of the launch of Impulse Reactor phase 3 on April 7, offering a way for publishers to protect their games from piracy with a one-time online activation:

PLYMOUTH, MI, March 25, 2009 – Stardock announced today that the forthcoming update to its digital distribution platform, Impulse, will include a new technology aimed to pave the way to solving some of the common complaints of digital distribution.

The new technology, known as Game Object Obfuscation (Goo), is a tool that allows developers to encapsulate their game executable into a container that includes the original executable plus Impulse Reactor, Stardock’s virtual platform, into a single encrypted file.

When a player runs the game for the first time, the Goo’d program lets the user enter in their email address and serial number which associates their game to that person as opposed to a piece of hardware like most activation systems do. Once validated, the game never needs to connect to the Internet again.

Goo has a number of unique advantages that developer Stardock believes both gamers and developers will appreciate:

1. There is no third-party client required. This means a developer can use this as a universal solution since it is not tied to any particular digital distributor.
2. It paves the way to letting users validate their game on any digital distribution service that supports that game. One common concern of gamers is if the company they purchased a game from exits the market, their game library may disappear too. Games that use Goo would be able to be validated anywhere.
3. It opens the door to gamers being able to resell their games because users can voluntarily disable their game access and transfer their license ownership to another user.

“One of our primary goals for Impulse Reactor is to create a solution that will appeal to game developers while adhering to the Gamers Bill of Rights,” said Brad Wardell, president & CEO of Stardock. “Publishers want to be able to sell their games in as many channels as possible but don’t want to have to implement a half-dozen ‘copy protection’ schemes. Game Object Obfuscation lets the developer have a single game build that can be distributed everywhere while letting gamers potentially be able to re-download their game later from any digital service. Plus, it finally makes possible a way for gamers and publishers to transfer game licenses to players in a secure and reliable fashion.”

Because Goo ties the game to a user’s account instead of the hardware, gamers can install their game to multiple computers without hassle.

Goo will be released on April 7 as part of the upcoming Impulse: Phase 3 release. Stardock also expects to be able to announce multiple major publishers making use of Goo in April as well as adding their libraries to Impulse.

Impulse is poised to exceed one million customers in the next week despite only being launched nine months ago.

To learn more about Impulse, visit

36. Re: Stardock's DRM Goo Mar 26, 2009, 11:18  Island Dog 
(Since you're here) Are we getting a totally different, new version of Impulse (when "phrase 3" is mentioned)? I sure hope so...

I wouldn't say totally completely different, but there are a number of improvement, updates, both under the hood and UI-wise as well.
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  1. Mar 25, 13:26 Re: Stardock's DRM Goo RP
  2. Mar 25, 13:36 Re: Stardock's DRM Goo theyarecomingforyou
  3. Mar 25, 13:45  Re: Stardock's DRM Goo  dsmart 
  8. Mar 25, 14:13   Re: Stardock's DRM Goo VoodooV
  9. Mar 25, 14:19    Re: Stardock's DRM Goo nin
  11. Mar 25, 14:23   Re: Stardock's DRM Goo Stanly Manly
  12. Mar 25, 14:40    Re: Stardock's DRM Goo PHJF
  29. Mar 25, 21:40   Re: Stardock's DRM Goo ViRGE
  30. Mar 26, 00:37    Re: Stardock's DRM Goo Reactor
  35. Mar 26, 11:17   Re: Stardock's DRM Goo  Island Dog 
  4. Mar 25, 14:04  Re: Stardock's DRM Goo GT
  6. Mar 25, 14:05  Re: Stardock's DRM Goo Entr0py24
  5. Mar 25, 14:04 Re: Stardock's DRM Goo theyarecomingforyou
  7. Mar 25, 14:08 Re: Stardock's DRM Goo theyarecomingforyou
  10. Mar 25, 14:20  Re: Stardock's DRM Goo GT
  13. Mar 25, 14:53 Re: Stardock's DRM Goo theyarecomingforyou
  15. Mar 25, 15:17  Re: Stardock's DRM Goo Cutter
  16. Mar 25, 15:26  Re: Stardock's DRM Goo GT
  14. Mar 25, 15:05 Re: Stardock's DRM Goo Wolfox
  33. Mar 26, 11:07  Re: Stardock's DRM Goo  Island Dog 
  34. Mar 26, 11:15   Re: Stardock's DRM Goo nin
>> 36. Mar 26, 11:18    Re: Stardock's DRM Goo  Island Dog 
  37. Mar 26, 11:23     Re: Stardock's DRM Goo nin
  38. Mar 26, 12:23     Re: Stardock's DRM Goo Wintermute
  17. Mar 25, 15:34 Re: Stardock's DRM Goo RP
  22. Mar 25, 17:12  Re: Stardock's DRM Goo Cutter
  18. Mar 25, 15:46 Re: Stardock's DRM Goo theyarecomingforyou
  19. Mar 25, 16:22  Re: Stardock's DRM Goo Metasparks
  20. Mar 25, 16:38   Re: Stardock's DRM Goo beigemore
  23. Mar 25, 17:18    Re: Stardock's DRM Goo Slashman
  21. Mar 25, 16:51   Re: Stardock's DRM Goo Boston
  24. Mar 25, 17:48 Re: Stardock's DRM Goo theyarecomingforyou
  25. Mar 25, 18:18 Re: Stardock's DRM Goo Z9000
  26. Mar 25, 19:46  Re: Stardock's DRM Goo Prez
  32. Mar 26, 11:04   Re: Stardock's DRM Goo  Island Dog 
  27. Mar 25, 20:59 Re: Stardock's DRM Goo KilrathiAce
  28. Mar 25, 21:20 Re: Stardock's DRM Goo theyarecomingforyou
  31. Mar 26, 04:02 Re: Stardock's DRM Goo Optimaximal
  39. Mar 31, 18:09 Re: Stardock's DRM Goo Tumbler


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