People who have a nice 120hz 1080p HDTVs know that Blu-ray is king, and it's just getting people to try it in that format, I suggest loading up Pirates of the Caribbean 2 as a test BRD. I am warning you, it will spoil your tastes and even that downloadable stuff won't ever look as good again.
I am not worried about PS3 sales yet, this is a direct result of poor marketing and letting MS be more creative (and insidious) with an inferior product, which can be turned around. The question is, will they? PS3 hardware is the better of the two but owning them both is the way to go anyways if you want "everything" possible.
I think The Last Remnant on PS3 will clearly show the difference performance wise between the 2 consoles. Those of us that have both consoles constantly see a better look and performance on the PS3 when comparing games to the 360. MS DRM on DLC is pretty atrocious as well compared to PSN.
PS3 resurgance by GOW3 - Check! Mass Effect for PS3 - Check! Diablo 3 for consoles? I say "For sure"!