EA Lowers Outlook, Plans Cuts

This press release from Electronic Arts warns investors it is lowering its financial guidance for fiscal year 2009 due to lower than expected sales in North American and Europe. This is bad news for investors, and worse news for gamers and some EA employees, as the announcement also says EA "is continuing to pursue cost saving initiatives including a reduction of its product portfolio for fiscal year 2010 with additional associated headcount reductions and facility consolidations." Gamasutra reports on a related conference call where EA CEO John Riccitiello says the company's focus for the next year will be titles with the greatest "hit potential," and strong online features. Word is the sports label will likely remain unaffected and Riccitiello also specifically praised Spore, Dead Space and Warhammer, while expressing faith in Mirror's Edge, saying it: "was very strongly reviewed... we'll be looking at some issues around the design to make sure that strong IP is married with strong business. Many times, what happens with new IP is the first edition doesn't generate the units that subsequent editions could generate. In this particular year, the consumer might have been more reticent to take risks than they might otherwise be, and it was a very crowded holiday."
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Re: EA Lowers Outlook, Plans cuts
Dec 10, 2008, 01:28
13.
Re: EA Lowers Outlook, Plans cuts Dec 10, 2008, 01:28
Dec 10, 2008, 01:28
 
EA CEO John Riccitiello:

Brand Manager at Clorox.
Marketing Director at Pepsi Co.
Haagen-Daaz Managing Director

Then off to Presidential heights at Wilson Sporting Goods and Sara Lee's Bakery divisions

Was COO of EA from 1997 to 2004, then got Bono to front him some money for shady bs-illuminati style IP investing...but screwed that all up by not securing Eidos right out of the gate and then came back to EA as CEO in late '07.

There isn't one thing about this bozo that doesn't scream uncreative bean-counting puppet professionally or personally. You can probably lay most of EAs fail squarely at his feet. No matter how many phone calls from Bono he might get in a good month.
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