The attitude that anyone should be satisfied with their current successes is absolutely disgusting. Maybe you among others who complain here prefer mediocrity, but the rest of us not so much.
Some genres of video games that I like are not immensely popular. Companies obsessed with getting maximum dollar do not make good niche games. Hence, wonderful studios die: Clover, Black Isle, Looking Glass, Origin, Westwood.
Really, though, my main point was that these companies bitch about being unprofitable--but, oh, wait, no, they really just mean that they're not making as much money as WoW.