Variety.com reports that Electronic Arts has shut down Blueprint, observing
this means we may never know what it was:
As Neil Young, who started
Blueprint mid-2007 and led it for around a year before leaving this spring to
head an iPhone gaming company, told me at GDC, Blueprint was intended to be a
new way to develop fresh properties across multiple media. In fact, it was
originally called Transmedia internally before adopting the name Blueprint.
In addition to its charter to work on new stuff, Blueprint also got ownership of
several existing projects at EA, most notably the three games being developed by
Steven Spielberg, which makes sense since Neil Young spearheaded that deal.
("Spore" was also under the Blueprint aegis for a short while) It was part of
the EA Games label, with Young reporting to label president Frank Gibeau.
It seems there were around a dozen people working on Blueprint and their mission
was to change the development process so that individuals or small teams could
work together from disparate locations without necessarily being employed at an
EA studio. "Using distributed people and leveraging technology in a significant
way would allow us to break the high-priced model of game development where
everybody is on sight, hired as a full-time regular employee," the former
Blueprint staffer told me.