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Blizzard Denies Milking StarCraft II

Edge Online has a Q&A with Blizzard's Bob Colayco about the revelation that StarCraft II will be released as three different products. Bob flatly denies that this is a pernicious effect of the Activision Blizzard merger and also decries accusations they are trying to milk the science fiction RTS franchise: "Activision doesn’t really factor in, because ultimately the people calling the shots on how this game is going to turn out is the StarCraft II dev team. This trilogy decision was really made by that team. Effectively, what are we really talking about here? We’ve always done our RTS games with one expansion pack. So now we’re releasing two. Is it really that weird?"

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21. Re: No subject Oct 14, 2008, 00:03 Ludomancer
 
December 3rd, 2007 -
Activision Blizzard chairman and CEO Robert Kotick on future property handling:
"You can expect virtually every one of those properties will be exploited on an annual or close to annual basis."

October 13th, 2008 -
Blizzard's Vice President of Game Design Rob Pardo on Starcraft2's two followups:
"With any luck, it would be like a year for each successive one, but that's going to be a target date, that's not a promise."

They might be good games, but you have to be a complete idiot to think this is anything but the milking of a popular franchise. Plainly someone on the Top at Activision handed down the order that they wanted to see revenue on a regular basis, and Blizzard is complying with that. Not because they decided it on their own. There are too many factors here that make this decision a bad one for Blizzard.

 
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>> 21. Oct 14, 00:03  Re: No subject Ludomancer
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