Any publisher these days, dumb enough to release a PC game day and date as the console version, is just begging to be ripped off. Its really that simple.
In fact, most publishers doing triple-A games these days just happen to release a PC version as a sort of 'residual' income to those few PC gamers who actually do buy games.
And anyone denying that piracy has no effect on PC game is one dumb sumbitch. Or a pirate. Or both.
As I have said before, in the very - VERY - near future, all PC games will rely exclusively on off-site authentication.
SecuROM et al all get cracked (Spore? Cracked in under 24hrs) routinely.
Game developers are just human beings who happen to make games for a living. If you want to hold us up to higher standards of conduct, then go ahead
...but don't be surprised if we don't uphold them