Ubisoft: EndWar PC Impacted by Piracy

Videogaming247 quotes Ubisoft Shanghai creative director Michael de Plater on how piracy is a reason Tom Clancy's EndWar is appearing on consoles first, with plans for a PC edition remaining vague (story). He says this of a PC version of the voice-controlled RTS game: "To be honest, if PC wasn’t pirated to hell and back, there’d probably be a PC version coming out the same day as the other two," also saying: "You know, the level of piracy that you get with the PC just cannibalizes the others, because people just steal that version." He goes on to agree with dire predictions about the impact of piracy on PC gaming: "But at the moment, if you release the PC version, essentially what you’re doing is letting people have a free version that they rip off instead of a purchased version. Piracy’s basically killing PC."
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Re: No subject
Oct 8, 2008, 11:11
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Re: No subject Oct 8, 2008, 11:11
Oct 8, 2008, 11:11
 
But.....could someone please tell me what is wrong with - instead of DRM on the game disks - having to register and tie an e-mail address first with a unique serial number and an account name to the game with a specific PC...a one time 'activation' if you will?

There's nothing really wrong with it but people will bitch about it anyways. Frankly I think a lot of the piracy stuff by the publishers is overblown but I also see a lot of anti-DRM stuff that's the same way. Piracy is fine they say, just ignore those thousands of torrent sites. Seems like some people get worked up whenever they feel that their free supply of games might be threatened.

Either way, it wouldn't work effectively as anti-piracy measure. Your example of Alcohol 120% isn't really a great one - you can find it at every torrent site known to man.

There is no real way to kill piracy altogether. The best they can do is tie multiplayer components into online accounts and make the best of digital distro. Be competitive on pricing and try to offer a solid product. Move to a different market if none of that works because there isn't really much else they could do.


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