Ubisoft: EndWar PC Impacted by Piracy [Oct 08, 2008, 09:31 am ET] – Share – Viewing Comments
Videogaming247 quotes Ubisoft Shanghai creative director Michael de Plater
on how piracy is a reason Tom Clancy's EndWar is appearing on consoles
first, with plans for a PC edition remaining vague (story). He
says this of a PC version of the voice-controlled RTS game: "To be honest, if PC
wasn’t pirated to hell and back, there’d probably be a PC version coming out the
same day as the other two," also saying: "You know, the level of piracy that you
get with the PC just cannibalizes the others, because people just steal that
version." He goes on to agree with dire predictions about the impact of piracy
on PC gaming: "But at the moment, if you release the PC version, essentially
what you’re doing is letting people have a free version that they rip off
instead of a purchased version. Piracy’s basically killing PC."
As for digital distribution not helping, I disagree. The easier and less hoops you give your customer to run through, the more likely they will be to make a purchase.
Ok, in terms of making games easier to buy, yes, then this IS the right way.
It might seem like common sense to you but you don't have millions of dollars riding on the decision so you don't exactly have the same scope they do.
It's the scope of involved money, which is responsible for all this "Angst" to theoretically loose revenue. The bigger the company is, the more paranoid the board is. I have experienced this myself, working in a little company which expands in only a few years to multimillion dollar venture. The former bosses, nice, competent guys, now all CEOs and COOs and what_not_else_Os, they stop being nice, compentent guys. They lost all contact to reality, they made one hilarious descision after another and a few years later the company folds. Really, money makes you stupid.
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