Creston I think he was talking about movies there, not games dude
It seemed to me he was talking about games, but if he was talking about movies, my bad.
I never sold movies so I have no idea how that scenario goes. I know that in Europe, if you as a game wholesaler (?) wanted to sell to big video chains, you had to give a BIG discount, otherwise they just wouldn't buy from you. (They'd go to the next guy and get their discount there.)
That market is different anyways, since few stores get to buy directly from publishers. It all goes through wholesalers. So maybe it's different here in the US.
If so, I still say that Blockbuster is crazy for paying it. If you have to rent a copy of a game out for 3-5 bucks, you need to rent that copy out a dozen to twenty times before you even break even. That's unsustainable. There might be one or two titles that you could do that with, but most games it just wouldn't work.
Edit : (and it seems from later posts that that's not how it works anyways.)
Creston
This comment was edited on Aug 30, 13:31.