EA: Second-Hand Games a "Critical Situation"

Electronic Arts considers second-hand game sales a "critical situation" reports GamesIndustry.biz in a bit of from an interview with EA's Jens Uwe Intat that will published in its entirety tomorrow. According to Intat, senior VP and general manager for European publishing at EA, the publisher is experimenting with a number of different business models to combat the problem of the same game being sold and resold to different users. He points out that games have a unique problem compared to most other goods sold on secondary markets because they do not degrade with use. To address this, he says: "What we're trying to do is build business models that are more and more online-supported with additional services and additional content that you get online. So people will see the value in not just getting that physical disc to play at home alone, but actually playing those games online and paying for them."
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54.
 
Re: Food for thought!
Aug 28, 2008, 21:00
54.
Re: Food for thought! Aug 28, 2008, 21:00
Aug 28, 2008, 21:00
 
Let's pretend for a moment that Valve or Blizzard decides to get big into console sales and says it's a big issue. Put it into an objective light and see what you come up with. I'm genuinely interested in people's opinions and seeing if that changes their thoughts at all. Ignore the usual "EA is the evil empire" type stuff for a moment and pretend it's your favorite publisher. What would people say if this were Stardock? I'm serious, I'm interested if that changes people's perspective at all on this.

OK cool, let's do that then. Alrighty, let's say I have a copy of Blizzard's Diablo II + LoD that they updated for PS3 support for some strange reason. So Blizzard made money from me on that copy of D2. I finish the game and decide I have no desire to play it again. I take it to EB and they give me $20 for it. I see that Diablo 3 is on the shelf (again on the PS3 for some reason) and it's $60. As much as I like Blizzard and Diablo, I'm not going to pay $60 out of pocket for a game. BUT WAIT! I just got $20 for selling my copy of D2...$40 is a much more reasonable expense. I walk out of the store with a copy of D3.

So:

I am happy because I got a new game at a discount.

EB is happy because they not only made a sale for a new game, but also can resell the used one.

Blizzard is happy because, even though they lost a sale of an old game, they made a sale of a brand new one. While they don't get the opportunity to make the sale of 3 brand new games...they wouldn't have anyway had I not gotten a "discount" on D3 by selling D2.


No one loses

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