The only way I'd even buy a non-resalable game is if the purchase price was 10-20% of a normal game.
Jebus... you people are so eager to bash that you don't even bother to read. First, he's absolutely right that game stores reselling games is a direct rip off from the game's developers as the stores bank every penny and don't have to give a cent to any suppliers that would trickle down to the publisher and developer.
Second, he never once... NOT ONCE... I'll repeat, just so MAYBE you'll read it, NOT FREAKING ONCE EVER... did he say he was going to make games that are unable to be sold second hand. What he said was that they were trying to build games that are more online supported with additional services and additional content that you get online so people will see the value in buying the game. They're trying to give more advantages to people who bought the game responsibly rather than those who tried to save five or ten bucks by buying it in a way that gives the developer nothing.
People can bitch and moan all they like, but frankly people who buy used games and claim to be gamers or people who care about the video game industry disgust me. Spend the extra $5 and support the development companies, not just the vendors.
By the way, comparing rentals to resales is beyond ignorant. Rental companies are required to pay extra for copies of media that they intend to rent out for commercial gains, thus the game companies get a cut. Games stores that bought a copy of a used game back off you and resell it to another person are not presently in the same situation, though they sure as hell should be.