Obviously there's a large difference between stealing a game in a store and downloading it from the Internet.
The store will lose the money for the box, but a developer or publisher will only lose money if you actually planned to buy the title but downloaded it instead.
Exactly. Someone that pirates a game that they would never have bought as cost the industry nothing. However, they shouldn't be able to enjoy using a product they haven't paid for.
The biggest problem the industry faces is that DRM simply doesn't work and impacts negatively upon legitimate users. If DRM completely prevent piracy and didn't impact the legitimate user then the industry wouldn't have such a problem. I think - and this may be unpopular here - that publishers need to invest more into DRM. Why the fuck should I be limited to 3 activations on my own computer if I own the game? The current crop of DRM is terrible.
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Founder of the
"I Hate Smiley Fitz" society
Remember: Riley has autism. He has trouble communicating, and in an overstimulating
environment, he can get frightened and run away, leaving his parents frantic. - Auburn
"The price of freedom is eternal vigilance."