A perfect example of how NOT to create a marketing campaign for your game. Let's review:
False starts? Check.
Premature Hype? Check.
No communication with community? Check.
Boring trailer with little gameplay? Check.
I don't know how some of these publishers PR people keep their jobs, this is like grad student material right here.
Playing: Xenoblade Chronicles DE, Ys IX, God of War
Watching: Lupin, You me and the Apocalypse, Days of Thunder