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In-Game Ad Survey

IGA Worldwide announces the results of a survey conducted by Nielson that they claim indicates consumers like in-game advertising, a surprising conclusion that's the latest example of why folks distrust statistics:

One of the most important factors confirmed by the Study is that most consumers reacted positively to in-game ads: 82 percent felt games were just as enjoyable with ads as without. In addition, there was an average 61 percent increase in consumers’ favorable opinions of products advertised in-game post-play.

“The growth of in-game advertising, both current and projected, makes it an attractive medium for brands looking to reach hard-to-reach consumers,” said Elizabeth Harz, EA’s Senior Vice President of Global Media Sales. “This study solidifies what many in the industry have known for a long time: in-game ads are effective and well-received by the gaming community.”

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42. Re: No subject Jun 18, 2008, 22:20 Kxmode
 
82% off the illiterate public

QFT

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Game p/reviewer for http://www.gameindustry.com/
 
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    Date Subject Author
  1. Jun 17, 09:32 ENOUGH of this bullshit  cliffski 
  2. Jun 17, 09:48  Re: ENOUGH of this bullshit Overon
  9. Jun 17, 11:04  Re: ENOUGH of this bullshit Undocumented Alien
  12. Jun 17, 12:08   Re: ENOUGH of this bullshit PropheT
  13. Jun 17, 12:26    Re: ENOUGH of this bullshit Narf2029
  17. Jun 17, 13:47    Re: ENOUGH of this bullshit Shadowcat
  21. Jun 17, 14:21     Re: ENOUGH of this bullshit Cutter
  27. Jun 17, 15:25      Re: ENOUGH of this bullshit Yosemite Sam
  28. Jun 17, 15:42       Re: ENOUGH of this bullshit MMORPGHoD
  37. Jun 17, 19:52     Re: ENOUGH of this bullshit DukeFNukem
  19. Jun 17, 13:59    Re: ENOUGH of this bullshit Undocumented Alien
  23. Jun 17, 14:56    Re: ENOUGH of this bullshit >U
  39. Jun 18, 01:43     Re: ENOUGH of this bullshit Creston
  3. Jun 17, 09:53 I don't mind In-game ads... Umbragen
  4. Jun 17, 10:09  Re: I don't mind In-game ads... InBlack
  5. Jun 17, 10:14 No subject Donkey_Punch
  6. Jun 17, 10:28  Re: No subject  cliffski 
  7. Jun 17, 10:42   Re: No subject StaTik
  8. Jun 17, 10:59    Re: No subject Dr.Del
  10. Jun 17, 11:21 My 2 cents necrosis
  11. Jun 17, 12:01  ROFL incarnate
  14. Jun 17, 13:13 No subject MyRealName
  15. Jun 17, 13:17  Re: No subject Mashiki Amiketo
  16. Jun 17, 13:36 No subject Pluvious
  18. Jun 17, 13:57 ... theyarecomingforyou
  20. Jun 17, 14:05  Re: ... Undocumented Alien
  22. Jun 17, 14:54 ... theyarecomingforyou
  24. Jun 17, 15:07 No subject >U
  25. Jun 17, 15:14 einstein said... zirik
  26. Jun 17, 15:21 18% bigspender
  29. Jun 17, 15:59 NP Kxmode
  30. Jun 17, 16:33  Re: NP sponge
  31. Jun 17, 16:53   Re: NP Kxmode
  32. Jun 17, 16:57   Re: NP Undocumented Alien
  34. Jun 17, 17:36    Re: NP sponge
  35. Jun 17, 17:38     Re: NP Prez
  33. Jun 17, 17:08 No subject Khanzza
>> 42. Jun 18, 22:20  Re: No subject Kxmode
  36. Jun 17, 19:43 No subject dryden555
  38. Jun 18, 01:32 It wouldn't be FUCKING EA Creston
  40. Jun 18, 04:18 No subject Donkey_Punch
  41. Jun 18, 04:49  Re: No subject sponge


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