IGA Worldwide announces
the results of a survey
conducted by Nielson that they claim indicates consumers like in-game
advertising, a surprising conclusion that's the latest example of why folks
distrust statistics:
One of the most important factors confirmed by the
Study is that most consumers reacted positively to in-game ads: 82 percent felt
games were just as enjoyable with ads as without. In addition, there was an
average 61 percent increase in consumers’ favorable opinions of products
advertised in-game post-play.
“The growth of in-game advertising, both current and projected, makes it an
attractive medium for brands looking to reach hard-to-reach consumers,” said
Elizabeth Harz, EA’s Senior Vice President of Global Media Sales. “This study
solidifies what many in the industry have known for a long time: in-game ads are
effective and well-received by the gaming community.”
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16. |
No subject |
Jun 17, 2008, 13:36 |
Pluvious |
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I actually expect to see ads in between level loads within a year. (which will increase the time between levels of course)
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Date |
Subject |
Author |
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1. |
Jun 17, 09:32 |
ENOUGH of this bullshit |
cliffski |
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2. |
Jun 17, 09:48 |
Re: ENOUGH of this bullshit |
Overon |
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9. |
Jun 17, 11:04 |
Re: ENOUGH of this bullshit |
Undocumented Alien |
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12. |
Jun 17, 12:08 |
Re: ENOUGH of this bullshit |
PropheT |
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13. |
Jun 17, 12:26 |
Re: ENOUGH of this bullshit |
Narf2029 |
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17. |
Jun 17, 13:47 |
Re: ENOUGH of this bullshit |
Shadowcat |
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21. |
Jun 17, 14:21 |
Re: ENOUGH of this bullshit |
Cutter |
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27. |
Jun 17, 15:25 |
Re: ENOUGH of this bullshit |
Yosemite Sam |
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28. |
Jun 17, 15:42 |
Re: ENOUGH of this bullshit |
MMORPGHoD |
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37. |
Jun 17, 19:52 |
Re: ENOUGH of this bullshit |
DukeFNukem |
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19. |
Jun 17, 13:59 |
Re: ENOUGH of this bullshit |
Undocumented Alien |
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23. |
Jun 17, 14:56 |
Re: ENOUGH of this bullshit |
>U |
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39. |
Jun 18, 01:43 |
Re: ENOUGH of this bullshit |
Creston |
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3. |
Jun 17, 09:53 |
I don't mind In-game ads... |
Umbragen |
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4. |
Jun 17, 10:09 |
Re: I don't mind In-game ads... |
InBlack |
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5. |
Jun 17, 10:14 |
No subject |
Donkey_Punch |
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6. |
Jun 17, 10:28 |
Re: No subject |
cliffski |
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7. |
Jun 17, 10:42 |
Re: No subject |
StaTik |
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8. |
Jun 17, 10:59 |
Re: No subject |
Dr.Del |
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10. |
Jun 17, 11:21 |
My 2 cents |
necrosis |
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11. |
Jun 17, 12:01 |
ROFL |
incarnate |
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14. |
Jun 17, 13:13 |
No subject |
MyRealName |
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15. |
Jun 17, 13:17 |
Re: No subject |
Mashiki Amiketo |
>> |
16. |
Jun 17, 13:36 |
No subject |
Pluvious |
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18. |
Jun 17, 13:57 |
... |
theyarecomingforyou |
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20. |
Jun 17, 14:05 |
Re: ... |
Undocumented Alien |
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22. |
Jun 17, 14:54 |
... |
theyarecomingforyou |
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24. |
Jun 17, 15:07 |
No subject |
>U |
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25. |
Jun 17, 15:14 |
einstein said... |
zirik |
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26. |
Jun 17, 15:21 |
18% |
bigspender |
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29. |
Jun 17, 15:59 |
NP |
Kxmode |
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30. |
Jun 17, 16:33 |
Re: NP |
sponge |
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31. |
Jun 17, 16:53 |
Re: NP |
Kxmode |
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32. |
Jun 17, 16:57 |
Re: NP |
Undocumented Alien |
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34. |
Jun 17, 17:36 |
Re: NP |
sponge |
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35. |
Jun 17, 17:38 |
Re: NP |
Prez |
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33. |
Jun 17, 17:08 |
No subject |
Khanzza |
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42. |
Jun 18, 22:20 |
Re: No subject |
Kxmode |
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36. |
Jun 17, 19:43 |
No subject |
dryden555 |
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38. |
Jun 18, 01:32 |
It wouldn't be FUCKING EA |
Creston |
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40. |
Jun 18, 04:18 |
No subject |
Donkey_Punch |
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41. |
Jun 18, 04:49 |
Re: No subject |
sponge |
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