In-Game Ad Survey

IGA Worldwide announces the results of a survey conducted by Nielson that they claim indicates consumers like in-game advertising, a surprising conclusion that's the latest example of why folks distrust statistics:
One of the most important factors confirmed by the Study is that most consumers reacted positively to in-game ads: 82 percent felt games were just as enjoyable with ads as without. In addition, there was an average 61 percent increase in consumers’ favorable opinions of products advertised in-game post-play.

“The growth of in-game advertising, both current and projected, makes it an attractive medium for brands looking to reach hard-to-reach consumers,” said Elizabeth Harz, EA’s Senior Vice President of Global Media Sales. “This study solidifies what many in the industry have known for a long time: in-game ads are effective and well-received by the gaming community.”
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Jun 17, 2008, 10:28
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Re: No subject Jun 17, 2008, 10:28
Jun 17, 2008, 10:28
 
this is true. doesn't work so well with world of warcraft though.
Sadly, some executives in games companies now base design decisions on whether the game concept allows contemporary ad placements
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