Two hundred bucks on a video card would let me play COD4 and Bioshock, but I just don't care at the moment, I'll play them later when I buy a new system.
Since when does dropping any amount of money on a video card last you more than two years with the latest and greatest games? Seriously. Think about it.
As to Intel integrated video, it's crap, everyone knows that. Even an old onboard nVidea 2 chipset is probably better than the latest 'Extreme'.
But as Creston pointed out, why would Intel care? They don't. It runs windows and Firefox good enough. If you're going to play the latest games on your PC you need enough of a brain to recognize that you need a video card even if you don't have enough little grey cells to install it yourself.